Kenny Rogers Roaster Malaysia

1.0       Kenny Rogers Roster’s Background

Kenny Rogers ROASTERS was originally set up by popular Country and Western singer, Kenny Rogers, and former Governor of the state of Kentucky, John Y Brown Jr., in 1991. Seeing an opportunity to provide healthy and delicious food in a restaurant environment, Kenny Rogers ROASTERS opened its first restaurant in Coral Spring, Florida in August of 1991.

Internationally, Kenny Rogers ROASTERS has expanded to various countries around the world and has restaurants in Malaysia, Singapore, China, Indonesia, Bangladesh, Brunei and the Philippines.

 2.0            Kenny Rogers Roaster’s History in Malaysia

Berjaya Food Berhad ("BFood") was incorporated in Malaysia on 21 October 2009. It was converted into a public limited company on 3 December 2009. The business of BFood is that of an investment holding company. Through its wholly-owned subsidiary, Berjaya Roasters (M) Sdn Bhd ("BRoasters"), the Group is principally engaged in the development and operation of the Kenny Rogers Roasters ("KRR") chain of restaurants in Malaysia. The setting up and expansion of new KRR restaurants and the operation of its KRR chain of restaurants in Malaysia is the primary activities of BRoasters.

The Company wishes to note that its holding company Berjaya Group Berhad ("BGroup") effectively holds the worldwide KRR brand including the KRR franchise following BGroup's acquisition of KRR International Corp, USA in April 2008. 

The Group's restaurants feature Rotisserie-roasted chicken as their main core product complemented by a variety of hot and cold side dishes and KRR's famous muffins, jacket potatoes, vegetable salads, pasta, soups, desserts and beverages served in a friendly and comfortable environment. All the KRR restaurants in Malaysia serve their customers in a full service, mid-casual dining settings with free "Wi-Fi" services, providing customers with a wholesome dining experience. 

In line with BRoasters' tagline "Less Fat..., Less Salt..., Less Calories...", BRoasters serves wholesome, hearty and well-balanced meals which mirror today's discerning consumers' changing attitude towards a healthy eating lifestyle. BRoasters' rotisserie style of cooking allows the chicken to be cooked evenly allowing the fats to be drained away while maximizing the retention of juices and nutrients. BRoasters' signature Rotisserie-roasted chicken is a healthier alternative and less fattening in comparison to other methods of cooking.

3.0       Franchise Management

Management means the organization and coordination of the activities of a business in order to achieve defined objectives.

Berjaya Roasters (M) Sdn Bhd (“BRoasters”) is a wholly-owned subsidiary of Berjaya Food Berhad (“BFood”). Incorporated in 1994, BRoasters is the master franchisee for the Kenny Rogers Roasters (“KRR”) chain of restaurants in Malaysia. BRoasters operates a total of 79 KRR restaurants across Malaysia with at least 15 more restaurants in the pipeline for nationwide expansion in the year 2013 and 2014.

The Group’s restaurants feature rotisserie-roasted chicken as their main core product complemented by a variety of hot and cold side dishes and KRR’s famous muffins, jacket potatoes, vegetable salads, pasta, soups, desserts and beverages served in a friendly and comfortable environment. All KRR restaurants serve their customers in a full service, mid-casual dining setting with free “Wi-Fi” services, providing customers with a wholesome dining experience. The Group also introduced KRR Catering & Delivery and opened the first KRR drive-thru outlet in Asia at Setia Tropika, Johor Bahru.

BRoasters will continue with its outlet expansion strategy to add 12 to 15 more outlets, especially in secondary townships. It will also expand its delivery and catering business.

3.1 Board of Director

Dato’ Robin Tan Yeong Ching

Executive Chairman

Dato’ Lee Kok Chuan

Chief Executive Officer

Tan Thiam Chai

Non-Independent Non-Executive Director

Datuk Zainun Aishah Binti Ahmad

Independent Non-Executive Director

Dato’ Mustapha Bin Abd Hamid

Independent Non-Executive Director

4.0 Franchise Operation

In its 2012 Annual Report, Berjaya Corporation Berhad reported that as at 30 April 2012, Kenny Rogers Roasters restaurants numbered 74 in Malaysia and 8 in Indonesia.

It was also mentioned that the countries in which Roasters Asia Pacific (Hong Kong) Limited have operations include the United States of America, Malaysia, Singapore, Indonesia, China and the Philippines.

In addition, Roasters Asia Pacific had also been undergoing expansion in other international territories which include India and the Middle East. In 2013, Kenny Rogers Roasters opened its first outlet in Brunei.

In June 2014, Kenny Rogers opened in Phnom Penh, Cambodia in the Aeon Mall. It is its first location in Cambodia.

According to the page Kenny Rogers Roaster, they have 99 restaurants all over the Malaysia.